The Ayush SHS Campaign, launched under the ‘Swachhata Hi Seva’ initiative, is currently making significant strides across India with over 500 activities planned nationwide. Spearheaded by the Ministry of Ayush, in collaboration with various councils and institutes, this 15-day campaign commenced on September 17, 2024, and will conclude on October 1, 2024. The campaign is structured around three pivotal pillars designed to promote cleanliness and sanitation throughout the country.
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Key Pillars of the Campaign
- Swachhhata Mein Jan Bhagidari (Public Participation in Cleanliness):
- This pillar emphasizes the importance of public involvement and raising awareness about cleanliness.
- The Ministry has successfully organized 227 activities to encourage citizens to take part in cleanliness efforts, making it a collective responsibility.
- The aim is to instill a sense of duty towards cleanliness in every citizen, reflecting the spirit of the Swachh Bharat Mission.
- Sampoorna Swachhata (Complete Cleanliness):
- Focused on transforming neglected or challenging areas, often referred to as black spots, into clean and healthy spaces.
- 90 activities have been completed under this pillar, targeting locations that pose significant health and environmental risks.
- Local bodies, especially in rural areas, are encouraged to identify these black spots and mobilize citizens and organizations for Mega Cleanliness Drives.
- Safai Mitra Suraksha Shivir (Safety and Welfare of Sanitation Workers):
- This pillar aims to prioritize the health and safety of sanitation workers, known as Safai Mitras.
- A total of 185 activities have been executed to enhance their working conditions.
- The initiative includes health camps to provide preventive health checkups, ensuring Safai Mitras and their families have access to necessary healthcare services.
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Campaign Goals and Impact
The overarching theme of the campaign, ‘Swabhav Swachchata, Sanskar Swachchata’, aims to foster behavioral and cultural changes towards cleanliness. The campaign invites citizens to view cleanliness not just as a duty but as a devotion to the nation, empowering them to contribute towards a healthier and stronger India.
Minister of State for Ayush (Independent Charge) Shri Prataprao Jadhav emphasized the transformative power of collective action, stating, “Every citizen has the power to build a healthier and stronger India by embracing cleanliness in every action.”
The campaign has received support from the Ministry of Housing and Urban Affairs and the Ministry of Jal Shakti, reflecting a comprehensive approach to improving sanitation and hygiene across the nation. The Ministry of Ayush actively encourages all citizens to engage in this crucial initiative, ensuring a cleaner, greener, and healthier India for future generations.
Conclusion
As the ‘Swachhata Hi Seva’ campaign continues until October 1, 2024, it represents a vital opportunity for individuals and communities to come together in the spirit of cleanliness and public health. The success of this initiative relies on the active participation of every citizen, fostering a sustainable culture of hygiene and well-being across the country.
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