The Swachhata Special Campaign 4.0 is a significant initiative observed by the Department of Fertilizers (DoF) and its nine Public Sector Undertakings (PSUs). Here’s a detailed overview of the campaign and its related activities:
Campaign Timeline
- Swachhata – Pakhwada: From September 1, 2024, to September 15, 2024.
- Swachhata Hi Seva: From September 17, 2024, to October 1, 2024.
- Swachhata Special Campaign 4.0: From October 2, 2024, to October 31, 2024.
Key Activities and Achievements
- Plantation Drive:
- Under the initiative titled ‘Ek Ped Maa Ke Naam’, approximately 4.97 lakh plant saplings have been planted by various PSUs, including the Indian Farmers Fertilizer Cooperative Limited (IFFCO) and Krishak Bharati Cooperative Limited (KRIBHCO).
- Pradhan Mantri Kisan Sammrudhi Kendras (PMKSK):
- A total of 3,884 PMKSKs have been designated as campaign sites to enhance their cleanliness, facilities, and accessibility for farmers.
- Participation and Engagement:
- The Swachhata Pledge was taken by officials and staff on September 17, 2024.
- Activities included Shramdaan (voluntary labor), essay writing, and a quiz competition, encouraging active participation from the DoF staff.
- Webinar:
- A webinar focused on avoiding single-use plastics was conducted on September 10, 2024, in collaboration with RCF through video conferencing.
Objectives of the Campaign
The Swachhata Special Campaign 4.0 aims to:
- Institutionalize cleanliness within the departments and PSUs.
- Reduce redundancy and pendency in operations.
- Improve the quality of services at PMKSKs for the benefit of farmers.
This campaign reflects the commitment of the Department of Fertilizers and its PSUs towards sustainability and improving the agricultural ecosystem, enhancing the overall experience for farmers through cleaner and better-equipped facilities.